Prime Minister of Pakistan while addressing on the eve of
world Population Day on 11th July,
2008 has renamed Male Mobilizers as Social Mobilizer (Male).
Like many developing countries, Pakistani society is
male-dominated where men are the main decision makers, while
women, especially in rural areas, are dependent on the
decisions of male partners in all matters including family
size and adoption of family planning. There is need to
enlighten males towards responsible parenthood and family
health. This can be addressed by enhancing their
understanding and concern for mother and child health care.
This provides context and relevance to the need for family
planning. Keeping this proposal in view, a cadre of Male
Village Based Workers was introduced for deployment at Union
Council during the 9thFive Year Plan. This
intervention retained and reinforced to cover all Union
Councils, and during the 10th Plan
period the cadre was re-named as Male Mobilizer. Two Social
Mobilizer (Male/Female) at each Family Welfare Center level
will be recruited. The selection criteria during the 11th Plan
Period (2010-15) will be as under:
resident of the Union Council.
between 25-40 years with area specific relaxation after
approval of the respective Secretary.
religious education equivalent to Matric i.e. Darja
Sanwiah Aamah or
with 3 or less than 3 children with area specific relaxation
after approval of the respective Secretary.
to install a signboard with logo of the programme and name
of the department outside his residence in order to
facilitate visibility, identification and contact by the
programme officials and community.
to undertake training at places identified by the DPWO.
to hold group meetings at identified contact points.
The Male Mobilizer Cadre contributes in achieving the
Increase the male acceptance of family planning and use
of male contraceptive methods.
Support social change and promote small family norm in
the target Population.
Help men to understand their family roles and
Advocate gender for equity and equality of women & girl
Strengthen the family as the social unit of society
through the promotion of responsible fatherhood.
Social Mobilizers (Male) will be recruited on contract
basis, with fixed stipend
performance of Male Mobilizers will be assessed after every
two years and their contract will be renewed at an enhanced
Male Mobilizer’s office will be in his home and a signboard
in local language depicting the logo of the Programme, name
of department like “Population Welfare Department Sindh”
will be displayed outside the house.
Mobilizer will be placed at Union Council level. However, a
Male Mobilizer will be placed on each ten thousand
Population depending upon the geographical distribution of
the population and terrain of the area. As such, there could
be more then one Male Mobilizer in a Union Council, which
will be decided by the respective PWDs/ District offices
based upon the geographical area, population density etc.
Mobilizer will identify contact points comprising religious
leaders/ Imam Masjid, elected representatives, local
influential/ social activists, satisfied clients, retired
soldiers/ teachers, representatives of NGO/ civil society
organizations etc. in the area of his operation. These
contact points will help the Mobilizer to accomplish the
group meeting. Depending upon the location and geographical
situation, one group meeting should be held in a month with
a budget of Rs.1000/- meeting.
should be system of concurrent validation of the performance
of Male Mobilizers with the involvement of elected
representatives/ religious leaders, village management
committees, civil society organization like rural support
programme, NGOs, soldier board, etc. From the above
mentioned categories of people, a person will be identified
for concurrent validation of group meeting, preferably some
other person should verify the next meeting.
and oral pills will be dispensed by the Male Mobilizers and
the sale proceeds deposited in the TPW/DPWs offices
accordingly. However, no targets as per policy of MoPW will
be fixed for that.
venue of the meeting may be house of some influential,
teachers, religious leaders, social activist, satisfied
client or Male Mobilizer’s own house.
Mobilizer with the help of TPW office should establish
stalls during weekly bazaars and every festival in the area/
The Male Mobilizers are provided 6-weeks
basic training including practical training by the DPWOs.
The training contents cover the following:-
(i) Population Welfare Programme;
(ii) Demography and population statistics;
(iii) Islam and Family Planning;
(iv) Communication and counseling skills;
(v) Reproductive physiology & contraceptive
(vi) STIs / RTIs, HIV&AIDS and other RH issues;
(vii) Health education / minor ailments;
(viii) Record keeping, reporting and stock
(ix) Community mobilization;
The training is imparted at District Office through Master
Trainers from District Population Welfare Office. The Master
Trainers are designated by the Population Welfare
Departments. The Male Supervisors are also used as resource
persons after their prior training. The 6 weeks training
programme comprises an initial period of 4 weeks theoretical
/ classroom activity, complimented by 2 weeks of practical
experience in the field.
The Male Mobilizers are focal point for the
population welfare grass-root programme. They are
responsible for interaction with community leaders, Nazims,
Naib Nazims, male teachers, shopkeepers, community elders,
traditional healers, religious leaders (Imam Masjid) and
Community Based Organizations for advocacy and promoting the
objectives and purposes of the programme.
Social Mobilizer (Female)
Prime Minister of Pakistan in his speech on occasion of
world Population Day on 11th July,
2008 has directed that Female Social Mobilizers should be
employed for each union council who will have direct access
into the house hold for counseling and health. Uptill June,
2008 Sindh province has 1076 union councils, as such 1076
Social Mobilizer (Female) will be recruited in the Programme
during plan period (2010-15). Sofar Social Mobilizer(Female)
are not recruited.
On the pattern of Social Mobilizer (Male)/ Male Mobilizer
these will be recruited on union council basis as given
will be local permanent resident of respective union council
will be married between age 25-45 years.
qualification will be Matric or equivalent.
will not be suffering from any major illness.
will undertake training of counseling and motivation at PWTI/
will register all eligible couples in her union councils and
maintained/updated record of eligible couples, acceptors and
and council clients for adoption and continuous of family
will make aware household on reproductive health, MCH and
will assist MSU/ FWC in arranging camps.
will work with Social Mobilizer (Male) for community and
interpersonal communication activities for motivation to
will submit monthly performance report on prescribed format
to DPWO through Tehsil/Town offices.